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March 11, 2013
Maybe This Is the First Vine 'Press Release'
PRSA's lead "Friday Five" post from last week directs us to what may be the first six-second, mini-video Vine "press release." Noted first by Mediabistro's PR Newser, the Vine post is by Sonar, a "social discovery app." The post "announces" funding from Microsoft's Bing fund and, by showing shots of Seattle and New York, cleverly suggests that Sonar connects people coast-to-coast.

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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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